‘Sexist’ banned TV ads: how Philadelphia and VW fell foul of new rules

Advertising watchdog’s crackdown triggers concerns of ‘morality policing’

Philadelphia advert
Philadelphia’s new advert prompted criticism over its depiction of supposedly absent-minded fathers
(Image credit: YouTube)

New television advertisements for Volkswagen and Philadelphia cream cheese have become the first to be axed under the UK’s new rules banning “harmful” gender stereotyping in marketing.

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