The worst advertising campaigns of 2017

From Pepsi to Nivea to McDonald’s: this year's biggest missteps from some of the world’s biggest brands

Pepsi's protest advert featuring Kendall Jenner was taken down almost immediately after a massive backlash
(Image credit: Pepsi Co.)

Global brands spend millions of dollars a year on advertising but sometimes even seasoned marketing professionals get it so wrong their campaigns backfire massively.

Here are some of 2017’s worst culprits:

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