Reference and reverence: Heritage in automotive design

We worship the concept of heritage, especially in motoring, but, asks Stephen Bayley, what is it exactly? And does it stifle creativity?

Land Rover DC100 Sport Concept
Land Rover DC100 Sport Concept
(Image credit: John Wycherley)

Look at the Land Rover DC100 concept and you can see nearly 70 years of design heritage. Though glittery and modern, it is recognisably derived from the ancient Series I that the then-chairman of the Rover Company, Maurice Wilks, first drew in the sand of an Anglesey beach in 1948.

But what exactly is heritage? This is a short but not simple question. An easy answer: heritage is the sum total of what’s worthwhile from the past. And the texture of that sum total is very diverse: TS Eliot said its composition was so varied that boiled cabbage and 19th-century Gothic cathedrals might both be included. If he’d been writing today, he’d have said Neapolitan-style pizza and a Nissan Qashqai (like Land Rover, two favourite, if foreign-flavoured, British products.

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up
Explore More
is a leading writer and commentator on design. He oversaw the creation of London’s Design Museum and was briefly creative director of the Millennium Dome. His books include Taste and Sex, Drink and Fast Cars. His next book is about how to design yourself.