Drinkers bored of only being able to choose from red, white and rose wine rejoice: a new brightly-coloured beverage is about to hit our shelves.
"No one asked for it, but sure, we'll take it," says Mashable. "Blue wine is now a thing."
Article continues belowThe Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
The drink, which is best served chilled, is a secret mixture of red and white grapes. It gets its colour from a pigment called anthocyanin, found in grape skin, as well as indigo, a natural dye.
"Suggested pairings with the sweet blue wine include sushi, nachos with guacamole, pasta carbonara, and smoked salmon, in addition to music by James Blake, Alt J, and Minus the Bear," says Eater.
The wine-makers say the drink is targeted primarily at younger drinkers who may feel alienated by traditional wine culture.
"Try to forget all you know about wine," they say. "Ignore all the preconceptions and standards regarding [the] wine industry and turn a deaf ear to what the sommelier told you in the wine tasting."
Gik is already available in Spain and is expected to go on sale in the UK and the rest of Europe in the coming months. It retails at roughly £7.50 a bottle.