The diminishing power of willpower

‘Try harder’ attitude may not be the best way to achieve long-term goals

snapping cigarette in half
For the last 30 or so years, willpower has been perceived as a ‘finite resource’, or a ‘battery that can be drained’
(Image credit: Javier Zayas Photography / Getty Images)

For many, a new year brings a determination to break old habits or start new, positive ones.

At this time of year “holiday treats and year-end sales confront us at every turn”, so we indulge because it would be “Scrooge-like” to refuse, said psychologist Angela Duckworth in The New York Times. The logical conclusion would be to “try harder” to say no, but studying how people achieve their goals, the opposite may be true. “Willpower is overrated.”

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Will Barker joined The Week team as a staff writer in 2025, covering UK and global news and politics. He previously worked at the Financial Times and The Sun, contributing to the arts and world news desks, respectively. Before that, he achieved a gold-standard NCTJ Diploma at News Associates in Twickenham, with specialisms in media law and data journalism. While studying for his diploma, he also wrote for the South West Londoner, and channelled his passion for sport by reporting for The Cricket Paper. As an undergraduate of Merton College, University of Oxford, Will read English and French, and he also has an M.Phil in literary translation from Trinity College Dublin.