Uncommon scents: Francis Kurkdjian on bespoke fragrances

The renowned Parisian perfumer tells us why encouraging customers to step beyond their comfort zone can create the best results

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When it comes to bespoke creations, there are no rules. When something is custom-made, it's all about adapting to the personal preferences of the customer. There is a line I draw to respect people's privacy, but naturally, when people start talking about perfume, they start to talk about themselves. So automatically, if I'm good enough to put people at their ease, they very quickly begin to tell me about themselves; it's an insight into someone's intimacy.

The fact that people come to me to request a custom scent shows the importance a perfume can have in someone's life. The first question I ask is why they want a bespoke fragrance. This starts a dialogue: "Because I got tired of my current scent", "Because I'm in love with someone new", "Because I'm turning 40", Because all my friends have the same scent and I want to be unique". There can be many reasons, and this conversation begins an engagement between the customer and myself.

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