Look twice: Chanel Factory 5 opens at Selfridges London

Factory 5 collection celebrates the fragrance’s centenary

Chanel Factory 5 at Selfridges The Corner Shop
(Image credit: tom@tdm.space)

This summer at Selfridges, nothing is quite what it seems. Installed at the London department store’s The Corner Shop pop-up space, a makeshift Chanel factory is a stage-set to a re-imagining of everyday consumer goods. Here, a rounded metal tin holds bars of scented soap, not shoe polish. Flipping open the lid of a traditional tea tin reveals individually packaged bath tablets instead. It’s all in tribute to Chanel N°5.

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