Byredo make-up: Ben Gorham and Isamaya Ffrench talk colours and shapes

The Swedish luxury brand is launching debut cosmetics collection

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“A few years ago, I came across her work, which kind of blew me away,” says Byredo founder Ben Gorham about British make-up artist and beauty director Isamaya Ffrench. Fast-forward to the present and the pair have teamed up to launch the luxury lifestyle brand’s debut beauty line, which hits the market this month.

“I truly felt like she had an outsider perspective and shared that emotion of being in an industry and practising the craft but from a very different background,” says Gorham. “That really resonated with me.”

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