Pink shirts, egg cups and blow-up flamingos: what Brits are buying in 2017

Department store John Lewis releases annual report into what’s hot and what’s not

boiled egg
(Image credit: Christian Cable/Flickr)

John Lewis has released its fifth annual retail report, revealing what customers have been searching for and buying in 2017.

Perhaps most surprisingly, searches for “unicorn” rose by 70% and sales of mermaid-themed items rose by 22%, while novelty blow-up items like flamingos, watermelons and pineapples powered a 99% increase in pool inflatable sales, according to Retail Week.

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