Prada Invites: Rem Koolhaas, Jacques Herzog and Konstantin Grcic join forces with the Italian fashion house

What happened when Prada gave carte blanche to creative superstars including Rem Koolhaas and Herzog & de Meuron

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When Miuccia Prada joined her family's storied business in 1978, she set about experimenting with black nylon. Originally, the thermoplastic hard-wearing material had been used by the brand for simple coverings designed to guard its luggage and travel trunks from marks and stains; the young Prada dreamt up handbags and totes all finished in the industrial-looking tessuto nero, culiminating in the best-selling Vela backpack, which made its debut in 1984. The material has since become a Prada staple.

For its Milan menswear show in January this year, the brand commissioned a set of creative masterminds to work with its signature fabric. Miuccia Prada gave carte blanche to designing brothers Ronan and Erwan Bouroullec, and to prolific industrial designer and one-time trainee cabinet maker Konstantin Grcic, the man behind the best-selling Magis Chair_One, to contribute to its Autumn Winter 2018 menswear collection.

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