Why the Oscars is getting first new category in 17 years
Critics slate Academy’s decision to add Popular Film award as ‘desperate ratings grab’
The Academy Awards is adding a new category for the first time in almost two decades, in the form of an “Outstanding Achievement in Popular Film” Oscar.
Academy president John Bailey and chief executive officer Dawn Hudson announced the move yesterday, along with a package of reforms aimed at keeping the annual movie awards, which began in 1929, “relevant in a changing world”. The Oscars ceremony running time is also being shortened, to three hours, and the date of the event moved forward to earlier in February.
The new category is “an enormous move for the Academy”, says Vanity Fair, and “a sign that the elite institution is once again trying to find more ways to reward the sorts of movies typically seen by the filmgoing public - and get more viewers to tune in to the annual ceremony”.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
It will also help to “ameliorate accusations that the institution has fallen out of step with popular culture”, says the magazine.
Some commentators are suggesting that the blockbuster success of Black Panther may have inspired the new category, the first addition to the gongs line-up since Best Animated Feature was introduced in 2002.
However, ScreenCrush describes the new category as a “desperate ratings grab” that could hurt films such as Black Panther in the long run. The film, directed by Ryan Coogler, had been tipped for nominations in the more traditional Oscars categories, such as Best Picture, but many fans now fear that it will be sidelined.
A win in the new category “would signal to audiences - and the industry - that Coogler’s astonishing afro-futuristic superhero film is more of a product than a piece of art; that it’s the most-watched and tweeted-about and liked, but not necessarily of the highest quality”, says the entertainment news site.
“The Best Popular Film Oscar is not something to strive for; it’s an insult,” the site adds.
Others complain that the new award is a cheap attempt to win over “the common people”.
“This is the ‘Good Job, Moviegoers!’ award,” says Time magazine, “and if nothing else, it tells us one thing: the Academy thinks the public is stupid.”
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
Today's political cartoons - November 3, 2024
Cartoons Sunday's cartoons - presidential pitching, wavering convictions, and more
By The Week US Published
-
Why Man United finally lost patience with ten Hag
Talking Point After another loss United sacked ten Hag in hopes of success in the Champion's League
By The Week UK Published
-
Who are the markets backing in the US election?
Talking Point Speculators are piling in on the Trump trade. A Harris victory would come as a surprise
By The Week UK Published
-
Movies to watch in October, from 'Joker: Folie à Deux' to 'Saturday Night'
The Week Recommends Joaquin Phoenix as Joker, a new Jason Reitman comedy and a buzzy Palme d'Or winner
By Anya Jaremko-Greenwold, The Week US Published
-
The Outrun: Saoirse Ronan's finest performance?
The Week Recommends Irish actor tipped to finally take home an Oscar for her powerful portrayal
By The Week UK Published
-
'Oppenheimer' sweeps Oscars with 7 wins
speed read The film won best picture, best director (Christopher Nolan) and best actor (Cillian Murphy)
By Peter Weber, The Week US Published
-
The horror movies the Academy forgot
The Week Recommends For your consideration: five movies that should have made the cut
By David Faris Published
-
2024 Best Picture nominees back when they were books
The Week Recommends Every great movie has to start somewhere
By Scott Hocker, The Week US Published
-
2023: the year of nostalgia
the explainer There was something familiar in the air this year
By Theara Coleman, The Week US Published
-
2024 Golden Globe nominations predictions: Will Barbenheimer dominate?
In Depth Plus: Which films will be nominated in a new category honoring blockbusters?
By Brendan Morrow Published
-
Oscar nominations 2024: who is predicted to win?
In Depth Christopher Nolan's war biopic Oppenheimer dominates the Academy Award nominations
By Julia O'Driscoll, The Week UK Last updated