Why the Oscars is getting first new category in 17 years

Critics slate Academy’s decision to add Popular Film award as ‘desperate ratings grab’

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The Academy Awards is adding a new category for the first time in almost two decades, in the form of an “Outstanding Achievement in Popular Film” Oscar.

Academy president John Bailey and chief executive officer Dawn Hudson announced the move yesterday, along with a package of reforms aimed at keeping the annual movie awards, which began in 1929, “relevant in a changing world”. The Oscars ceremony running time is also being shortened, to three hours, and the date of the event moved forward to earlier in February.

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