Could Apple's $3,500 headset change the VR game?

The ski goggle-like device could revolutionize an industry — that is, if people are willing to buy it

Vision Pro headset
(Image credit: Illustrated / Apple / Getty Images)

Apple brought the tech world to a standstill on Monday after debuting a new mixed-reality headset that promises to revolutionize how we blend digital content with our physical world. Using a mix of VR and AR, the so-called "Vision Pro," which will retail at a whopping $3,500, turns users' surroundings into a customizable virtual desktop that's navigable using only their eyes, hands and voice. The device's shockingly-clear video passthrough will allow its wearers to scroll through the day's headlines, draw up a new design in Photoshop, or press play on their favorite movie while staying grounded in and aware of the space around them.

It's an impressive piece of technology on which Apple is betting its future, seemingly undeterred by its rivals or the lackluster adoption of other VR-centric market offerings, such as Mark Zuckerberg's metaverse. Will this luxurious gamble prove worth it? Or has the tech company effectively wagered its reputation on what will likely amount to nothing more than an expensive toy?

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Brigid Kennedy

Brigid Kennedy worked at The Week from 2021 to 2023 as a staff writer, junior editor and then story editor, with an interest in U.S. politics, the economy and the music industry.