Why feminists should welcome J.Lo to the party

J.Lo's latest music video flips the gender script via a bevy of Speedo-clad men

JLo
(Image credit: (YouTube Screenshot))

The latest fashion for pop singers? Feminism. Following Beyonce and Lily Allen's footsteps, Jennifer Lopez's new video "I Luh Ya Papi" features the singer surrounded by a bevy of Speedo-clad, waxed, oiled men, a deliberate inversion of videos like Robin Thicke's hit "Blurred Lines" and countless others. If three's a trend, I think we can count this as an official marker of a moment in pop culture in which feminism has gone mainstream and patriarchy's most prominent critics have emerged from a scene long-dominated by it.

There's no mistaking the fact that Lopez is deliberately trying to flip the gender script here. The video opens with Lopez and two friends literally laughing in the face of a male record executive who is pitching ideas for the video for the pop star's latest single. After lots of eye rolls and giggles, Lopez's friend says: "If she was a dude, they would seriously have her up in a mansion with all these half-naked girls or maybe even in a yacht." And then her other friend jumps in: "Why do the men always objectify the women, in every single video? Why can't we for once objectify the men?" And thus is born the concept for "Papi."

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