The ObamaCare ads for millennial women are actually worse than the Brosurance ones

The new ads make women seem dopey, and foster some unsafe sex myths

ObamaCare ad
(Image credit: (doyougotinsurance.com))

I am really loath to criticize the new ObamaCare ads targeting millennial women because they have already been beaten down by many conservative commentators and for all the wrong reasons (more on that to come). But these ads are actually worse than the stupid and deceptive Brosurance ones.

The same groups behind those keg stand-loving ObamaCare ads — the Colorado Consumer Health Initiative and ProgressNow Colorado Education — have launched a new series of ads focused on the ladies. But since women obviously don't do keg stands or drink or engage in dangerous physical activities like the dudes, they need to be lured to sign up for ObamaCare with free birth control pills and the prospect of having sex with Ryan Gosling. Because that's all they care about.

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Emily Shire is chief researcher for The Week magazine. She has written about pop culture, religion, and women and gender issues at publications including Slate, The Forward, and Jewcy.