'Stephen Colbert's sister' represents the worst of American politics
Name one thing Elizabeth Colbert Busch stands for
Yesterday, a person asked me what I thought of "Stephen Colbert's sister's" chances of winning "that congressional seat she is running for." I responded that they were decent because her likely opponent (former Gov. Mark Sanford had yet to win his runoff) has a lot of baggage. I paused, then asked why this person cared. "Because I like Stephen Colbert and dislike people that cheat on their wives."
Fair enough, I suppose. But as I reflected on the comment, it dawned on me that despite the fact that following politics is literally my job, I knew nothing — and I mean nothing — about Stephen Colbert's sister, other than that she is Stephen Colbert's sister and the Democratic nominee in the race to represent South Carolina's 1st Congressional District in the House.
My ignorance, of course, was not an accident. The editors of the scores of newspapers and political blogs that I scour every morning for story ideas realized long ago that no one much cares about a woman named "Elizabeth Busch," but that lots of people will read stories about "Stephen Colbert's sister." Hence, to give you a sampling of the headlines: "Why Stephen Colbert's sister could beat Mark Sanford"; "Sanford unveils 'Appalachian Trail' fiancee, will face Stephen Colbert's sis in special election"; and "Can Stephen Colbert's Sister Beat Disgraced Ex-S.C. Gov. Mark Sanford?"
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Of course, Mark Sanford — who has stopped hiking on the Appalachian Trail and is now back on the campaign trail — has also noticed that no one appears to know anything about Stephen Colbert's sister beyond the fact that she is Stephen Colbert's sister. This morning, he made a point of highlighting this fact on Morning Joe:
"She's not held office. Right now, the one thing that people know about her is that she is Stephen Colbert's sister. Well, at the end of the day, Stephen Colbert is a very popular, well-regarded comedian, but at the end of the day he's not on the ticket."
Sanford is right on the substance, but he is making light of it in the wrong way. Right now, Stephen Colbert is his opponent, and the best way to address that fact is to employ the comedian's tactics: Mock the absurdity of the coverage and, frankly, of her candidacy. He should put out a spoof ad that compares his political positions to those of "Stephen Colbert's Sister." Run that for a few weeks, and he will have made the point without having to whine on television. In non-satirical moments, the Sanford campaign needs to refer to his opponent only as Elizabeth Colbert Busch.
This is a congressional race that no one should be proud of. Its two candidates represent some of the worst features of American politics. The fact that Mark Sanford was even considered for, much less might win, a congressional seat after his little trek into the wilderness reminds us just how few of our leaders are burdened by shame. On the other hand, "Stephen Colbert's sister's" candidacy represents the utter frivolity that too often characterizes the way citizens pick candidates.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
What is going on in South Carolina's 1st Congressional District is the political equivalent of a freak show. It is certainly amusing to watch, but we should all be ashamed of it.
Create an account with the same email registered to your subscription to unlock access.
Jeb Golinkin is an attorney from Houston, Texas. You can follow him on twitter @jgolinkin.
-
'A direct, protracted war with Israel is not something Iran is equipped to fight'
Instant Opinion Opinion, comment and editorials of the day
By Harold Maass, The Week US Published
-
Today's political cartoons - April 17, 2024
Cartoons Wednesday's cartoons - political anxiety, jury sorting hat, and more
By The Week US Published
-
Arid Gulf states hit with year's worth of rain
Speed Read The historic flooding in Dubai is tied to climate change
By Peter Weber, The Week US Published
-
Arizona court reinstates 1864 abortion ban
Speed Read The law makes all abortions illegal in the state except to save the mother's life
By Rafi Schwartz, The Week US Published
-
Trump, billions richer, is selling Bibles
Speed Read The former president is hawking a $60 "God Bless the USA Bible"
By Peter Weber, The Week US Published
-
The debate about Biden's age and mental fitness
In Depth Some critics argue Biden is too old to run again. Does the argument have merit?
By Grayson Quay Published
-
How would a second Trump presidency affect Britain?
Today's Big Question Re-election of Republican frontrunner could threaten UK security, warns former head of secret service
By Harriet Marsden, The Week UK Published
-
'Rwanda plan is less a deterrent and more a bluff'
Instant Opinion Opinion, comment and editorials of the day
By The Week UK Published
-
Henry Kissinger dies aged 100: a complicated legacy?
Talking Point Top US diplomat and Nobel Peace Prize winner remembered as both foreign policy genius and war criminal
By Harriet Marsden, The Week UK Last updated
-
Trump’s rhetoric: a shift to 'straight-up Nazi talk'
Why everyone's talking about Would-be president's sinister language is backed by an incendiary policy agenda, say commentators
By The Week UK Published
-
More covfefe: is the world ready for a second Donald Trump presidency?
Today's Big Question Republican's re-election would be a 'nightmare' scenario for Europe, Ukraine and the West
By Sorcha Bradley, The Week UK Published