Hard cider: Niche no more?

You know the market for hard ciders is changing when Michelob joins the battle.

You know the market for hard ciders is changing when Michelob joins the battle, said Fred Tasker in The Miami Herald. Hard cider sales are up by 50 percent in the past year, helped by the arrival of Michelob’s Ultra Light Cider and Samuel Adams’s Angry Orchard line. If you’re new to hard cider, think of it as a white-wine alternative: Its range is that wide.

Angry Orchard Traditional Dry Hard Cider (Six for $9). The first of our three favorites could serve as “an excellent aperitif.” It’s light and crisp, with flavors of tart apple.

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up
To continue reading this article...
Continue reading this article and get limited website access each month.
Get unlimited website access, exclusive newsletters plus much more.
Cancel or pause at any time.
Already a subscriber to The Week?
Not sure which email you used for your subscription? Contact us