What history tells us about presidential debates

Imagery is all-important. Candidates will surely suck up to swing states. And the slightest slight could come to define Obama and Romney for years

Paul Brandus

By now there have been countless articles on tonight's debate between Barack Obama and Mitt Romney. The talking heads have pushed plenty of hot air around saying, in often grandiose terms, what each candidate must do and what it means for Nov. 6.

There seems to be the view that debates are real game-changers. They usually are not. Going back to 1960, when Richard Nixon and John F. Kennedy went mano-a-mano three times, it's clear that what debates usually do is reinforce existing views that voters have of both candidates. Unless something dramatic happens. Which usually doesn't.

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Paul Brandus

An award-winning member of the White House press corps, Paul Brandus founded WestWingReports.com (@WestWingReport) and provides reports for media outlets around the United States and overseas. His career spans network television, Wall Street, and several years as a foreign correspondent based in Moscow, where he covered the collapse of the Soviet Union for NBC Radio and the award-winning business and economics program Marketplace. He has traveled to 53 countries on five continents and has reported from, among other places, Iraq, Chechnya, China, and Guantanamo Bay, Cuba.