The startling Obama campaign donor dropoff: 4 theories

Almost 90 percent of the people who contributed at least $200 to Obama's historic 2008 campaign have yet to re-up this cycle. What gives?

President Obama speaks at a Chicago fundraiser last year: 87 percent of the people who gave Obama $200 through April 2008 did not do the same in 2012.
(Image credit: Ralf-Finn Hestoft/Corbis)

Roughly half a million Americans gave more than $200 to Barack Obama's 2008 presidential campaign, shattering political fundraising records. But this time around, say Ben Smith and Rebecca Elliott at BuzzFeed, 88 percent of those same supporters have yet to donate $200 to the re-election effort. (The Obama camp disputes this analysis, arguing that many of its donors are still giving, just less than $200.) What accounts for the massive dropoff in donors? Here, four theories:

1. Democrats are disappointed in Obama

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2. Supporters can't afford to donate

In 2008, Obama raised most of his money before the financial crash. When he won the Iowa caucuses in January 2008, unemployment was at 4.9 percent; now it's 8.2 percent. That rise has led to more than just disillusionment, says Paul Mirengoff at Power Line. It has also made potential donors "less able to help Obama financially than they were four years ago." Sums up one former donor: "I had more money back then than I do today."

3. They don't think he needs it

Many supporters feel "less urgency in giving to a powerful incumbent than to an upstart candidate," says BuzzFeed. Obama has "plenty of money this year, and he doesn't need mine," says one supporter. Others think that because Obama's bank account is so flush, they'd be better off spending their money where it would have more impact, like on the effort to recall Wisconsin Gov. Scott Walker (R).

4. The Obama-Clinton battle fired up donors

Obama "isn't facing a significant primary this cycle," says James Joyner at Outside the Beltway. Last time around, he didn't officially clinch the Democratic nomination until June, so for months in the winter and spring, he was racking up donations from Americans passionate about seeing Obama beat Hillary Clinton in the primary race. Without that tense precursor, donations are slower this time around.