A generation keen on selling

Their “ideal social form” is the small business, and they aspire to launch food carts, techie startups, and socially responsible companies, said William Deresiewicz at The New York Times.

William Deresiewicz

The New York Times

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But their entrepreneurial idealism extends to their personalities. They are “low-key, self-deprecating, post-ironic, eco-friendly,” and motivated by a constant desire to make themselves more pleasing to others. They have, in other words, a “commercial personality,” and they’re not alone. We’ve all come to “treat ourselves like little businesses, something to be managed and promoted.” The entrepreneurial impulse may stem from the young hipsters, but at the end of the day, we’re all selling something: ourselves.