Disney's 'Tangled': Just for girls?

With its latest animated-princess flick, Disney is trying to appeal to both girls and boys. Has it succceeded?

Disney's "Tangled."
(Image credit: Disney Enterprises, Inc.)

Disney's latest animated film, Tangled, a take on the Rapunzel story, hits theatres today. It's the Mouse House's 50th animated feature and the last fairy tale in its foreseeable future, the company says. While last year's The Princess and the Frog garnered critical acclaim, analysts say its relatively small box-office return reflected an overly narrow audience: Little girls. In response, Disney altered its tack with the new film, changing the title from Rapunzel to Tangled and aggressively marketing the movie, and its "swashbuckling male costar," Flynn Rider, to boys, despite its princess-fairy-tale roots. Will multiplex audiences respond? (Watch the trailer for Tangled)

Definitely — it has something for everyone: Tangled is "an action-adventure story that will appeal equally to boys and girls" says Sean P. Means in The Salt Lake Tribune. With "fast-paced action" and songs from Alan Menken (Beauty and the Beast, The Little Mermaid), Tangled is Disney's "first great cross-generational, cross-gender film... a princess story that will enthrall the girls, an adventure tale to entertain the boys, all with enough good humor to make anybody laugh."

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