Tavi Gevinson: The freshman fashionista

Tavi Gevinson is fashion’s unlikely It girl, said Lizzie Widdicombe in The New Yorker. The 14-year-old’s sartorial musings on a website she calls The Style Rookie have propelled her from blogging about clothes from her suburban Oak Park, Ill., bedroom to fashion’s front row. She started blogging about fashion on a whim in the seventh grade. “I’d come home from school and take an outfit picture, post it, write a little bit about it,” she says. To her utter surprise, the posts—which showed her dressed in quirky outfits paired with descriptions like, “Dressed as a Vivienne Westwood–obsessed early Kate Moss mixed with lacy witch”—quickly attracted the attention of high-fashion elites from Miuccia Prada to Karl Lagerfeld, who praised her sophistication.

Today she juggles life as a high school freshman with trips to Japan to view the new Dior collection, or to New York to cover Fashion Week. But will she, too, fall out of fashion? “I guess that’s sort of a worry of mine,” she says. “That I won’t be relevant anymore, and I won’t be able to go to things like Fashion Week. In which case, I’ll just watch the live streams. The main thing is the clothes.”

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