The rise of Sarah Palin, media tycoon

Palin emerged from obscurity to build a stunning successful personal brand — so why is the media still puzzled by her, asks David Carr in the N.Y. Times

Sarah Palin
(Image credit: Corbis)

Ever since John McCain selected her as his running-mate, Sarah Palin has been amassing "a one-woman national media empire," says David Carr in The New York Times. But even as she's racked up two television shows, a top-selling book, and 1.5 million fans on Facebook, many in the "lamestream media" still can't see her you-betcha appeal. They should open their eyes. Here, an excerpt from the article:

"When Sarah Palin made her debut as the host of 'Real American Stories' on Fox News on Thursday night, she described several triumphs of regular people over insurmountable odds, but she missed an obvious one: her own.

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