Why Americans adore 'Jersey Shore'

Millions have fallen under the spell the unabashedly superficial cast of MTV's "Jersey Shore." What's the appeal?

In a matter of weeks, MTV's unlikely hit series "Jersey Shore" — documenting the doings of ten self-described "guidos" and "guidettes" during a month living together in Seaside, NJ — became a cultural phenomenon. The show's participants, with self-styled handles like "Snooki" and "The Situation," have become household names, fascinating their audience by proudly embodying the superficial values of a local subculture obsessed with fake tans, buff physiques and spikey hair. What is it about "Jersey Shore" that millions of fans find so compelling? (Watch a spoof of "Jersey Shore" featuring little children)

We secretly admire the cast: Audiences appreciate "Jersey Shore"'s unashamed embrace of trashiness, says Brian Moylan at Gawker. We've all acted like the cast "at one point in our lives" – drunkenly engaging in questionable exploits while on vacation – but most of us have the sense to be ashamed by our behavior. The cast's guileless embrace of trash turned them into "media avatars, acting in irresponsible ways we could only dream about."

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