Will crowdfunding level the gender gap in entrepreneurship?

Part of our series on the future of Main Street

Crowdfunding.

Women own more than one quarter of U.S. small businesses. In recent years, women have started new businesses at about twice the rate of men, according to data from the U.S. Census Bureau. And yet, women receive less than 5 percent of dollars doled out in traditional small business loans, according to The Washington Post.

This Harvard Business School analysis confirms what women in entrepreneurship fear: Investors prefer ideas pitched by men, even when the content of the pitch is exactly the same. Attractive men are the most persuasive of all.

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