Why Jeb Bush has to be twice as good as every other GOP candidate

With a name like Bush, you have to play a near perfect game

Jeb Bush
(Image credit: REUTERS)

As Jeb Bush showed us with his campaign launch this week, he has all the right messaging. But he's going to have to work twice as hard as his opponents to prove that he's the right messenger.

Ever since he debuted his Super PAC Right to Rise, Jeb has been aiming his rhetorical fire at the common feeling of economic insecurity. He says that his primary opponents, many of them senators, just talk and debate, whereas he led a Florida economy that created 1.3 million jobs. And he promises as president that 19 million more new jobs will come to the American economy.

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Michael Brendan Dougherty

Michael Brendan Dougherty is senior correspondent at TheWeek.com. He is the founder and editor of The Slurve, a newsletter about baseball. His work has appeared in The New York Times Magazine, ESPN Magazine, Slate and The American Conservative.