How Britney Spears became one of America's most durable pop stars
All hail Britney!
Many of America's biggest music acts follow one of two extreme paths: They either hang around for so long that we can't imagine pop culture without them (think the Rolling Stones, Elton John, U2, or Madonna), or they have an explosive and ephemeral supernova-like career — burning twice as bright and half as long, as Lao Tzu would say. Think Avril Lavigne, Mandy Moore, Hanson, fun., or Jewel.
Britney Spears has somehow managed to follow both paths simultaneously.
It was nearly two decades ago that Spears donned a Catholic schoolgirl uniform for her 1999 hit "...Baby One More Time" and simply dominated popular culture. She burned so brightly, speeding from Mickey Mouse Clubhouse member to sexpot pop star. Her debut album sold over 30 million copies internationally and went platinum 14 times. Spears' second album is one of only 20 albums to ever sell more than a million copies in its first week.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
But soon enough, she seemed to flame out, shaving her head, driving with a baby in her lap, smacking the window of a paparazzi S.U.V. with an umbrella, and just generally unraveling before our eyes.
None of that ended her career. She rose. She fell. And then she rose again.
Now, with her ninth studio album, Glory, due out Friday, Spears is somehow still everything she was in the late '90s and early '00s. But now she's also a comeback kid, a sympathetic human we can't help but root for.
This is perhaps the biggest difference between Spears and other celebrities who have taken tumbles in the public eye: She never tried to manufacture a new image to erase all of her past struggles. Britney Spears is unapologetically Britney Spears. She'll eat fried chicken after shooting the cover for the fitness magazine Shape. She still hasn't gotten over being shy about meeting her fans. She's often overcome by goofy expressions when she poses for photos. She'll get all dolled up for the red carpet and performances, but she has no problem going to lunch in sweatpants and Uggs.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
But Britney Spears is more than just the queen of pop turned human. She's hung onto that special something that made her pop royalty, as evidenced by her regularly sold-out shows in Las Vegas. Some of it is nostalgia. Fans who listened to her on the school bus are still, all these many years later, more than happy to turn on her latest jams as they drive their own children to school. She reminds us of youth and vitality: Watch the music video for "Toxic" and be mesmerized and invigorated by Spears snaking around in a bejeweled jumpsuit. Put on "Oops!...I Did It Again" and realize you still haven't forgotten Spears wandering around Mars in that skintight red jumpsuit.
I was eight when Spears' first album came out. All the cool older kids would bring their boomboxes on the bus so we could listen as we rode to and from school. I listened to "Lucky" over and over again as I practiced a routine for my one and only performance as a jazz dancer. When I finally got my driver's license, the first song I turned on in the car was "Gimme More." I screamed the lyrics: "It's Britney, b-tch!"
When I turn on Britney today, it doesn't feel like just a throwback. Her music is versatile. I've listened to "Oops!...I Did It Again" at both a French bistro in New York City and in the grimy basement of a fraternity house in Indiana and yet, somehow, the song didn't seem out of place in either location. While some songs become inextricably tied to a time and place by being so popular in a specific moment (I guarantee that if you hear Carly Rae Jepsen's "Call me maybe," you will think about the summer of 2012), Britney's songs seem to have escaped that trap.
Spears' latest album isn't just the latest comeback attempt of a washed-up pop star; it's the latest installment in the story of a hugely successful pop star who has managed to maintain impressive durability, time and time again, without ever really losing her authenticity along the way.
-
Will California's EV mandate survive Trump, SCOTUS challenge?
Today's Big Question The Golden State's climate goal faces big obstacles
By Joel Mathis, The Week US Published
-
'Underneath the noise, however, there’s an existential crisis'
Instant Opinion Opinion, comment and editorials of the day
By Justin Klawans, The Week US Published
-
2024: the year of distrust in science
In the Spotlight Science and politics do not seem to mix
By Devika Rao, The Week US Published
-
Best memoirs and biographies: from Britney Spears to the Beckhams
The Week Recommends Dive into some of the most compelling life stories – including David Bowie to Keir Starmer
By The Week UK Last updated
-
The celebrity winners of 2023
In the Spotlight Girl power's still got it as Taylor Swift, Barbie and Britney all come out on top
By Harriet Marsden, The Week UK Published
-
Britney Spears: snippets of star's 'bombshell' memoir released
In the Spotlight 'Tell-all' book to share details of singer's life during her conservatorship and decades-long career
By Julia O'Driscoll, The Week UK Published
-
Britney Spears reportedly 'annoyed' after fans call police to conduct wellness check
Speed Read
By Brendan Morrow Published
-
A Britney Spears jukebox musical is headed to Broadway
Speed Read
By Brendan Morrow Published
-
Elton and Britney’s mashup: a ‘star reborn’ or a ‘ruined song’?
Talking Point John says he hopes track will give returning pop superstar ‘so much more confidence’
By Julia O'Driscoll Published
-
Britney Spears won't have to provide deposition on conservatorship, judge rules
Speed Read
By Brendan Morrow Published
-
Britney Spears' ex-husband to face trial after trying to crash her wedding
Speed Read
By Brendan Morrow Published