How Rush Limbaugh broke the old media — and built the new one

Whether you like Rachel Maddow, Stephen Colbert, Joe Rogan, or Sean Hannity, you're engaging the media world created by the late radio host

Rush Limbaugh.
(Image credit: Illustrated | Getty Images, iStock)

Most remembrances of Rush Limbaugh, the talk radio titan who passed away on Wednesday at age 70 from complications of lung cancer, have focused on his seismic political impact, either excoriating him for being a hate monger or lionizing a champion gone too soon. But while such political arguments are worthwhile, they miss the breadth of how Limbaugh revolutionized media.

By pioneering a new type of in-your-face, conservative talk show, the host remade the rules of the medium and led to the founding of thousands of new talk radio stations. His success also drove the rise of infotainment media — which blended information and entertainment and blurred the line between opinion and fact — on radio, cable television, and the internet, and helped destroy the gatekeeper role of the mainstream media.

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Brian Rosenwald

Brian Rosenwald is a Resident Senior Fellow at the Robert A. Fox Leadership Program at the University of Pennsylvania, co-editor of Made by History at the Washington Post, and author of Talk Radio's America, forthcoming from Harvard University Press in 2019.