Book of the week: Noble Ambitions by Adrian Tinniswood
Tinniswood’s exploration of the country pile and its place in society

The postwar period was uniquely challenging for the owners of Britain’s country houses, said John Walsh in The Sunday Times. Having in many cases seen their homes requisitioned during the War, they were then hit by death duties of up to 85% and a top income tax rate of 95%. Maintaining a stately home became cripplingly expensive – and yet selling up often wasn’t an option, since demand for country houses was at an all-time low.
In this “rollicking” book, Adrian Tinniswood explores the “desperate adjustments” the country’s aristocrats were forced to make. While some resorted to bulldozing their properties (or at least lopping off the odd wing), others found enterprising ways to “turn old grandeur into new cash”. Needing £500,000 to pay death duties on Inveraray Castle, the 11th Duke of Argyll teamed up with an American hosiery company to produce a line of tartan socks. Some families rented out their homes to film companies; others responded by “joining the tourism industry”, and letting strangers “mooch around their ancestral fireplaces”.
It was the era of what Tinniswood calls the “showman peer”, said Moira Hodgson in The Wall Street Journal. At Beaulieu, Lord Montagu created the country’s first motorcar museum, and held wildly popular jazz concerts. At Longleat, the Marquess of Bath opened his famous safari park, while at Woburn Abbey the Duke of Bedford turned the stables into a milk bar, and introduced a “Win a Butler for a Weekend” competition. It was put to him that such measures were undignified. “This is quite true,” he responded, but added: “If you take your dignity to the pawnbroker, he won’t give you much for it.”
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
“In the Swinging Sixties, a new aristocracy of film and rock stars started buying up historic houses,” said Marcus Binney in The Daily Telegraph. Notley Abbey was bought by Laurence Olivier and Vivien Leigh; Peter Sellers moved into Brookfield House in Surrey, before selling it to Ringo Starr.
But the “biggest pile of all” – Friar Park near Henley-on-Thames – belonged to George Harrison, said Rachel Cooke in The Observer: this 25-bedroom “Victorian Leviathan”, which the guitarist purchased in 1970, had a network of caves in its gardens, as well as a “miniature Matterhorn”.
Gossipy and “deliciously vivid”, Noble Ambitions has an amusing cast of enterprising aristocrats, VIP musicians, interior designers, party planners and the like. In the end, the book’s true subject is Britain’s class system – which explains why it’s so “preposterously entertaining”.
Jonathan Cape 416pp £30; The Week Bookshop £23.99 (incl. p&p)
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
The Week Bookshop
To order this title or any other book in print, visit theweekbookshop.co.uk, or speak to a bookseller on 020-3176 3835. Opening times: Monday to Saturday 9am-5.30pm and Sunday 10am-4pm.
-
September 13 editorial cartoons
Cartoons Saturday's political cartoons include court-approved racial profiling and America's moral compass
-
Giorgio Armani obituary: designer revolutionised the business of fashion
In the Spotlight ‘King Giorgio’ came from humble beginnings to become a titan of the fashion industry and redefine 20th century clothing
-
Crossword: September 13, 2025
The Week's daily crossword puzzle
-
Giorgio Armani obituary: designer revolutionised the business of fashion
In the Spotlight ‘King Giorgio’ came from humble beginnings to become a titan of the fashion industry and redefine 20th century clothing
-
Downton Abbey: The Grand Finale – a ‘comfort’ watch for fans
The Week Recommends The final film of the franchise gives viewers a chance to say goodbye
-
The Paper: new show, same 'warmth and goofiness'
The Week Recommends This spin-off of the American version of The Office is ‘comfortingly and wearyingly familiar’
-
Rachel Jones: Gated Canyons – ‘riotously colourful’ works from an ‘exhilarating’ painter
The Week Recommends The 34-year-old is the first artist to take over Dulwich Picture Gallery’s main space
-
Born With Teeth: ‘mischievously provocative’ play starring Ncuti Gatwa
The Week Recommends ‘Sprightly’ production from Liz Duffy Adams imagines the relationship between Shakespeare and Christopher Marlowe
-
Art review: Lorna Simpson: Source Notes
Feature Metropolitan Museum of Art, New York City, through Nov. 2
-
Jessica Francis Kane's 6 favorite books that prove less is more
Feature The author recommends works by Penelope Fitzgerald, Marie-Helene Bertino, and more
-
Book reviews: 'Baldwin: A Love Story' and 'The Fort Bragg Cartel: Drug Trafficking and Murder in the Special Forces'
Feature A loving James Baldwin biography and the drug crimes of two special ops veterans