A week after unveiling its all-electric F-150 Lightning truck, Ford said Wednesday, it has already received about 70,000 reservations. The first of the new trucks won't ship until next spring, and reservations aren't firm commitments to buy, just a strong show of interest paired with a $100 refundable deposit. But Ford celebrated the big numbers as a vote of consumer confidence.
The gas-powered F-150 is America's best-selling automobile, so its success or failure is seen as a litmus test for consumer adoption of electric vehicles. Ford said Wednesday that it now expects 40 percent of its global vehicle volume to be electric by 2030 and announced another $8 billion in spending on electrifying its fleet, including developing new batteries, bringing its spending to more than $30 billion by 2025.
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
Political cartoons for December 14Cartoons Sunday's political cartoons include a new White House flag, Venezuela negotiations, and more
-
Heavenly spectacle in the wilds of CanadaThe Week Recommends ‘Mind-bending’ outpost for spotting animals – and the northern lights
-
Facial recognition: a revolution in policingTalking Point All 43 police forces in England and Wales are set to be granted access, with those against calling for increasing safeguards on the technology
-
How will the Warner Bros. bidding war affect the entertainment industry?Today’s Big Question Both Netflix and Paramount are trying to purchase the company
-
Texas is trying to become America’s next financial hubIn the Spotlight The Lone Star State could soon have three major stock exchanges
-
US mints final penny after 232-year runSpeed Read Production of the one-cent coin has ended
-
How could worsening consumer sentiment affect the economy?Today’s Big Question Sentiment dropped this month to a near-record low
-
Musk wins $1 trillion Tesla pay packageSpeed Read The package would expand his stake in the company to 25%
-
Starbucks workers are planning their ‘biggest strike’ everThe Explainer The union said 92% of its members voted to strike
-
Warner Bros. explores sale amid Paramount bidsSpeed Read The media giant, home to HBO and DC Studios, has received interest from multiple buying parties
-
Gold tops $4K per ounce, signaling financial uneaseSpeed Read Investors are worried about President Donald Trump’s trade war
