The economy is "returning to full health for the first time since the pandemic", Chancellor Jeremy Hunt declared last week as latest figures revealed the fastest rate of economic growth in two years.
According to the Office for National Statistics (ONS), the UK economy grew by 0.6% in the first quarter of 2024, outstripping forecasts by the Bank of England and representing the strongest growth for any G7 country, with the eurozone lagging behind on 0.3% and the US on 0.4%.
But while the UK has emerged from the mild recession that began at the end of last year, triumphant noises from the government have been met with "a mixture of resignation, laughter and annoyance" from a public still feeling the pinch from the cost-of-living crisis and high inflation, said BBC economics editor Faisal Islam.
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Paraphrasing Australia's former prime minister Paul Keating, ONS chief economist Grant Fitzner said latest data shows the UK economy is "going gangbusters".
In one sense, he is right, said Ed Conway, economics and data editor at Sky News. An economic growth rate of 0.6% is near enough to what economists used to call "trend growth" and "signifies the economy growing at more or less 'normal' rates".
"And normality is precisely the thing the government wants us to believe we've returned to."
Adding to the positive growth figures, inflation is expected to hit the Bank of England's target of 2% this month. Hopes are growing that interest rates could start to fall as soon as next month, after BoE governor Andrew Bailey said that "we're now getting back to more normal times". UK wage growth has also remained strong in the first quarter of the year – rising by 2.4% – even as the employment rate continues to rise.
All this suggests Britain has "turned a corner", said Reaction, "but there is an important caveat". When measured per head, GDP is still 0.7% lower than a year ago. This "arguably more accurate measure of the country's economic well-being – which takes account of the UK's considerable population growth – helps to explain why many Brits won't be feeling much better off despite this seemingly sunny economic news".
It is also a question of context, said Conway, because while this latest set of GDP figures is "undoubtedly positive, the numbers that came before are undoubtedly grim".
GDP per head is considerably lower, in real terms, than in 2022, before Liz Truss's disastrous mini-budget, and than before the pandemic hit and the country last went to the polls in 2019.
What next?
Rishi Sunak's "hopes of pulling off the greatest comeback in British political history rely on him being able to convince voters that the economy is turning a corner and that Britain’s economic prospects are improving" said The Times. "Labour's economic narrative relies on the polar opposite – hammering home the idea that the Tories have trashed the economy over the past 14 years and left them significantly worse off."
Shadow chancellor Rachel Reeves appeared to anticipate this changing economic narrative in a speech last week in which she said the Tories were "gaslighting" the British people by claiming things were getting better when many families were still struggling.
"They do not speak to the economic reality," she said. "All they hear is a government that is deluded and out of touch with realities on the ground."
Recent polling bears this out. Only 15% of voters surveyed by The Times thought the economy was in a better place than it was 12 months ago, while 53% said it had got worse.
In truth, the "narrative doesn't comfortably, convincingly suit either party", said Kate Andrews in The Telegraph.
Sunak will be "aware that any attempt to over-sell this will open his party up to political attack" while many voters will feel it is "too little, too late". As for Labour, while there is "no guarantee that the UK will continue on its upward swing", even bad economic news puts the party on "shaky territory".
