What is nudge theory?

UK coronavirus strategy is based on ‘nudging’ public to change behaviour

gettyimages-71205212_cropped.jpg
(Image credit: Christopher Furlong/Getty Images)

With countries such as China, South Korea, Italy and Iran locking down borders, shutting schools, banning gatherings and quarantining travellers, much has been made of the UK’s alternative approach to combating coronavirus.

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up