Our economy is a group project

An excerpt from 'How Are You Going to Pay for That?: Smart Answers to the Dumbest Question in Politics'

America.
(Image credit: Illustrated | iStock)

Advertisements often provide instructive lessons in economic conventional wisdom. Pay attention to ads on television, bus stops, or YouTube, and eventually you will see one for a savings scold business.

These are the banks, financial services companies, and lifestyle coaches that make their living advertising strategies to save more money, often by hectoring people for not saving enough. They come in various flavors — Suze Orman, who caters to middle-aged women (she has appeared on Oprah many times) promises that you can "be the master of your own financial destiny" with her financial advice products. Dave Ramsey, who is more for conservative Christians, offers a "Financial Peace University" that you can sample with a 14-day free trial. A man calling himself "Mr. Money Mustache," who is more crunchy and environmentalist in affect, promises early retirement through something called "badassity." In practical terms, this means saving about 50 percent of one's income.

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Ryan Cooper

Ryan Cooper is a national correspondent at TheWeek.com. His work has appeared in the Washington Monthly, The New Republic, and the Washington Post.