Facebook reportedly gave the angry emoji 5 times as much weight as a 'like'

Facebook
(Image credit: DENIS CHARLET/AFP via Getty Images)

Facebook reportedly sparked internal concern and debate after tweaking its algorithm to make reactions — including anger — five times more important than "likes."

The company made this change to its algorithm giving emoji reactions five times the weight of likes in 2017, The Washington Post reported, citing company documents. The idea was to boost content that sparked engagement and interaction from users, but "Facebook's own researchers were quick to suspect a critical flaw," the Post writes. As one staffer warned, this could lead to a "higher ratio of controversial than agreeable content" in users' news feeds, opening "the door to more spam/abuse/clickbait inadvertently." Another Facebook staffer at the time reportedly acknowledged this was "possible."

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up
Explore More
Brendan Morrow

Brendan worked as a culture writer at The Week from 2018 to 2023, covering the entertainment industry, including film reviews, television recaps, awards season, the box office, major movie franchises and Hollywood gossip. He has written about film and television for outlets including Bloody Disgusting, Showbiz Cheat Sheet, Heavy and The Celebrity Cafe.