Facebook reportedly gave the angry emoji 5 times as much weight as a 'like'

Facebook reportedly sparked internal concern and debate after tweaking its algorithm to make reactions — including anger — five times more important than "likes."
The company made this change to its algorithm giving emoji reactions five times the weight of likes in 2017, The Washington Post reported, citing company documents. The idea was to boost content that sparked engagement and interaction from users, but "Facebook's own researchers were quick to suspect a critical flaw," the Post writes. As one staffer warned, this could lead to a "higher ratio of controversial than agreeable content" in users' news feeds, opening "the door to more spam/abuse/clickbait inadvertently." Another Facebook staffer at the time reportedly acknowledged this was "possible."
Facebook data scientists by 2019 determined posts that earn angry emojis were more likely to include misinformation, toxicity, and low quality news, meaning "Facebook for three years systematically amped up some of the worst of its platform, making it more prominent in users' feeds and spreading it to a much wider audience," the Post writes. In 2018, Facebook reportedly cut the weight of the anger emoji to four times that of likes. The company eventually gave the anger emoji a weight of zero, which it continues to have today, while the "love" and "sad" emojis became worth two likes.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
This was the latest report to come out of a series of documents provided to Congress by former Facebook employee Frances Haugen, who has accused Facebook of prioritizing profits over users' safety. A Facebook spokesperson told the Post that "we continue to work to understand what content creates negative experiences, so we can reduce its distribution," including "content that has a disproportionate amount of angry reactions." Read more at The Washington Post.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Brendan worked as a culture writer at The Week from 2018 to 2023, covering the entertainment industry, including film reviews, television recaps, awards season, the box office, major movie franchises and Hollywood gossip. He has written about film and television for outlets including Bloody Disgusting, Showbiz Cheat Sheet, Heavy and The Celebrity Cafe.
-
Today's political cartoons - February 22, 2025
Cartoons Saturday's cartoons - bricking it, I can buy myself flowers, and more
By The Week US Published
-
5 exclusive cartoons about Trump and Putin negotiating peace
Cartoons Artists take on alternative timelines, missing participants, and more
By The Week US Published
-
The AI arms race
Talking Point The fixation on AI-powered economic growth risks drowning out concerns around the technology which have yet to be resolved
By The Week UK Published
-
Trump's China tariffs start after Canada, Mexico pauses
Speed Read The president paused his tariffs on America's closest neighbors after speaking to their leaders, but his import tax on Chinese goods has taken effect
By Peter Weber, The Week US Published
-
Chinese AI chatbot's rise slams US tech stocks
Speed Read The sudden popularity of a new AI chatbot from Chinese startup DeepSeek has sent U.S. tech stocks tumbling
By Peter Weber, The Week US Published
-
US port strike averted with tentative labor deal
Speed Read The strike could have shut down major ports from Texas to Maine
By Peter Weber, The Week US Published
-
Biden expected to block Japanese bid for US Steel
Speed Read The president is blocking the $14 billion acquisition of U.S. Steel by Japan's Nippon Steel, citing national security concerns
By Peter Weber, The Week US Published
-
Judges block $25B Kroger-Albertsons merger
Speed Read The proposed merger between the supermarket giants was stalled when judges overseeing two separate cases blocked the deal
By Peter Weber, The Week US Published
-
Rupert Murdoch loses 'Succession' court battle
Speed Read Murdoch wanted to give full control of his empire to son Lachlan, ensuring Fox News' right-wing editorial slant
By Peter Weber, The Week US Published
-
Bitcoin surges above $100k in post-election rally
Speed Read Investors are betting that the incoming Trump administration will embrace crypto
By Peter Weber, The Week US Published
-
Enron mystery: 'sick joke' or serious revival?
Speed Read 23 years after its bankruptcy filing, the Texas energy firm has announced its resurrection
By Peter Weber, The Week US Published