Facebook reportedly gave the angry emoji 5 times as much weight as a 'like'
Facebook reportedly sparked internal concern and debate after tweaking its algorithm to make reactions — including anger — five times more important than "likes."
The company made this change to its algorithm giving emoji reactions five times the weight of likes in 2017, The Washington Post reported, citing company documents. The idea was to boost content that sparked engagement and interaction from users, but "Facebook's own researchers were quick to suspect a critical flaw," the Post writes. As one staffer warned, this could lead to a "higher ratio of controversial than agreeable content" in users' news feeds, opening "the door to more spam/abuse/clickbait inadvertently." Another Facebook staffer at the time reportedly acknowledged this was "possible."
Facebook data scientists by 2019 determined posts that earn angry emojis were more likely to include misinformation, toxicity, and low quality news, meaning "Facebook for three years systematically amped up some of the worst of its platform, making it more prominent in users' feeds and spreading it to a much wider audience," the Post writes. In 2018, Facebook reportedly cut the weight of the anger emoji to four times that of likes. The company eventually gave the anger emoji a weight of zero, which it continues to have today, while the "love" and "sad" emojis became worth two likes.
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
This was the latest report to come out of a series of documents provided to Congress by former Facebook employee Frances Haugen, who has accused Facebook of prioritizing profits over users' safety. A Facebook spokesperson told the Post that "we continue to work to understand what content creates negative experiences, so we can reduce its distribution," including "content that has a disproportionate amount of angry reactions." Read more at The Washington Post.
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Brendan worked as a culture writer at The Week from 2018 to 2023, covering the entertainment industry, including film reviews, television recaps, awards season, the box office, major movie franchises and Hollywood gossip. He has written about film and television for outlets including Bloody Disgusting, Showbiz Cheat Sheet, Heavy and The Celebrity Cafe.
-
7 mountain hotels perfect for a tranquil autumn or winter escapeThe Week Recommends Get (altitude) high and unwind
-
‘Deskilling’: a dangerous side effect of AI useThe explainer Workers are increasingly reliant on the new technology
-
The biggest sports betting scandals in historyIn Depth The recent indictments of professional athletes were the latest in a long line of scandals
-
Warner Bros. explores sale amid Paramount bidsSpeed Read The media giant, home to HBO and DC Studios, has received interest from multiple buying parties
-
Gold tops $4K per ounce, signaling financial uneaseSpeed Read Investors are worried about President Donald Trump’s trade war
-
Electronic Arts to go private in record $55B dealspeed read The video game giant is behind ‘The Sims’ and ‘Madden NFL’
-
New York court tosses Trump's $500M fraud fineSpeed Read A divided appeals court threw out a hefty penalty against President Trump for fraudulently inflating his wealth
-
Trump said to seek government stake in IntelSpeed Read The president and Intel CEO Lip-Bu Tan reportedly discussed the proposal at a recent meeting
-
US to take 15% cut of AI chip sales to ChinaSpeed Read Nvidia and AMD will pay the Trump administration 15% of their revenue from selling artificial intelligence chips to China
-
NFL gets ESPN stake in deal with DisneySpeed Read The deal gives the NFL a 10% stake in Disney's ESPN sports empire and gives ESPN ownership of NFL Network
-
Samsung to make Tesla chips in $16.5B dealSpeed Read Tesla has signed a deal to get its next-generation chips from Samsung
