The face-kini: a swimwear trend that's going global
How the 'bank robber on the beach' face-kini look spread from China to the pages of a New York fashion magazine
The face-kini, originally worn by middle-aged Chinese women to protect their skin from the sun, has found its way into a high-end fashion shoot in New York.
The bizarre swimsuit accessories were featured in a spread in the magazine CR Fashion Book, founded by former Vogue editor Carine Roitfeld.
The nylon swimming mask that covers the face and neck is worn to protect users from harmful UV rays, as well as pollution and jellyfish stings. The craze reportedly began in China's Qingdao province in 2012, according to the online magazine Women of China.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Models in the US fashion spread were pictured sporting the colourful face-kinis while wearing expensive designer swimsuits and jewellery by Gucci, Armani and Chloe.
The editorial reads: "Our latest summer story represents an opposing ideal of beauty altogether, with masked poolside models set out to soak up as little sun as possible". This season, they declare, "a deep tan is the enemy".
As well as avoiding sun damage, the face-kini also has other advantages, with women reporting that it made them feel better about baring all in a swimsuit. "Wearing a mask made them feel more comfortable and self-confident," Chinese photographer Peng Yangjun told CNN.
Light skin is historically seen as a sign of prosperity across China, and beach-goers often go to extreme lengths to protect themselves from the sun. Some resort to removable swimsuit sleeves and Batman-style capes, the BBC reports.
While it seems to have impressed a top fashion editor, other social media users remain unconvinced. "It looks like bank robbers are raiding the beach," said one, while another described it as "Pussy Riot meets Mexican wrestling".
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
Today's political cartoons - November 3, 2024
Cartoons Sunday's cartoons - presidential pitching, wavering convictions, and more
By The Week US Published
-
Why Man United finally lost patience with ten Hag
Talking Point After another loss United sacked ten Hag in hopes of success in the Champion's League
By The Week UK Published
-
Who are the markets backing in the US election?
Talking Point Speculators are piling in on the Trump trade. A Harris victory would come as a surprise
By The Week UK Published
-
Sport on TV guide: Christmas 2022 and New Year listings
Speed Read Enjoy a feast of sporting action with football, darts, rugby union, racing, NFL and NBA
By Mike Starling Published
-
House of the Dragon: what to expect from the Game of Thrones prequel
Speed Read Ten-part series, set 200 years before GoT, will show the incestuous decline of Targaryen
By Chas Newkey-Burden Published
-
One in 20 young Americans identify as trans or non-binary
Speed Read New research suggests that 44% of US adults know someone who is transgender
By The Week Staff Published
-
The Turner Prize 2022: a ‘vintage’ shortlist?
Speed Read All four artists look towards ‘growth, revival and reinvention’ in their work
By The Week Staff Last updated
-
What’s on TV this Christmas? The best holiday television
Speed Read From films and documentaries to musicals for all the family
By The Week Staff Published
-
Coco vision: up close to Chanel opticals
Speed Read Parisian luxury house adds opticals to digital offering
By The Week Staff Published
-
Abba returns: how the Swedish supergroup and their ‘Abba-tars’ are taking a chance on a reunion
Speed Read From next May, digital avatars of the foursome will be performing concerts in east London
By The Week Staff Published
-
‘Turning down her smut setting’: how Nigella Lawson is cleaning up her recipes
Speed Read Last week, the TV cook announced she was axing the word ‘slut’ from her recipe for Slut Red Raspberries in Chardonnay Jelly
By The Week Staff Published