Why Rihanna's decision to launch Fenty Beauty in Africa is such a big deal

The continent's beauty industry is expected to be worth $14 billion by the end of 2022

Rihanna.
(Image credit: Illustrated | Getty Images, iStock)

For beauty junkies living on the second-most populous continent, the wait is finally over. Last week, pop music sensation and style mogul Rihanna announced that she'll finally begin selling her Fenty Beauty products in Africa. Here's everything you need to know:

What is Fenty Beauty?

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up
To continue reading this article...
Continue reading this article and get limited website access each month.
Get unlimited website access, exclusive newsletters plus much more.
Cancel or pause at any time.
Already a subscriber to The Week?
Not sure which email you used for your subscription? Contact us
Kelsee Majette, The Week US

Kelsee Majette has worked as a social media editor at The Week since 2022. In 2019, she got her start in local television as a digital producer and fill-in weather reporter at NTV News. Kelsee also co-produced a lifestyle talk show while working in Nebraska and later transitioned to 13News Now as a digital content producer.