Huddersfield face humiliation over horrific new home shirt - how Twitter reacted
The new strip, which features a sash with the Paddy Power logo, has not gone down well with fans
Huddersfield Town are facing the wrath of the Football Association (FA) as well as that of their own fans after unveiling their “horrendous” new kit - with the sponsor’s name running diagonally across the front of the shirt, like a sash worn by a beauty queen.
There was widespread shock and disbelief among the club’s followers when it was launched on Wednesday, although many simply assumed it was a prank pulled by new backers Paddy Power, whose logo runs from shoulder to hip.
However, when the Terriers took to the field in a pre-season friendly against Rochdale last night supporters were aghast to see the shirt was, in fact, genuine and began singing: “Stand up if you hate the kit.”
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
They are not the only ones left reeling by the fashion faux pas, and the FA are poised to intervene over the kit which appears to contravene the rules on sponsors’ logos.
“Huddersfield players looked like they were in a beauty pageant on Wednesday and many were laughing when they ran on to the pitch,” reports the Daily Mail.
Angry fans were less amused and see the kit as an embarrassment for the club, already reeling from relegation from the Premier League last season.
“Indeed, the suspicion among many industry insiders is that this was a major PR stunt designed to generate attention around the sponsorship deal, just as the bookmaker has done in the past,” adds the Mail.
And with a ban on gambling ads during televised games coming into play next month, bookmakers are looking for more elaborate ways to generate publicity.
Indeed, 60% of Premier League and Championship sides will be sponsored by a gambling firm next season.
“After the travails of the past year… restoring a sense of pride is paramount at a club where supporters remain stoically loyal,” says The Yorkshire Post.
“Whether yesterday’s kit stunt – and surely it is a stunt, with closer inspection of goalkeeper [Ryan] Schofield’s green top suggesting the white sash that made him resemble a Thunderbird was being held on by sticky tape – is the best way of achieving that goal is debatable.”
Now the FA is set to step in as the kit appears to break sponsorship rules that state logos must not exceed 250 square centimetres.
It released a statement that said: “The FA has clear kit and advertising regulations for all club matchday kits. If we believe that any club has breached these rules we will look into the matter and, if required, take the appropriate action.
“We have contacted Huddersfield Town about their 2019/20 kit to seek their observations.”
Paddy Power, which usually revels in publicity, has been silent since the row erupted, says the BBC.
In its launch statement the bookie optimistically states: “We feel the diagonal design will be the most distinctive sponsor logo in the Football League - appropriate for the most distinctive sponsor there is. We’re sure Huddersfield fans will be delighted with this season’s kit.”
How Twitter reacted to Huddersfield’s new kit
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
Why Bhutan hopes tourists will put a smile back on its face
Under The Radar The 'kingdom of happiness' is facing economic problems and unprecedented emigration
By Chas Newkey-Burden, The Week UK Published
-
7 beautiful towns to visit in Switzerland during the holidays
The Week Recommends Find bliss in these charming Swiss locales that blend the traditional with the modern
By Catherine Garcia, The Week US Published
-
The Week contest: Werewolf bill
Puzzles and Quizzes
By The Week US Published
-
Premier League news: leaders Liverpool are in the money
Speed Read Newcastle boss Rafa Benitez could quit over lack of transfers and Hector Bellerin vows to overcome injury
By The Week Staff Published
-
Premier League news: Ole Gunnar Solskjaer is loving life at Man Utd
Speed Read Robertson signs Liverpool deal and Huddersfield prepare for Man City challenge
By The Week Staff Published
-
Premier League news: Arsenal No.1 Petr Cech to retire at the end of the season
Speed Read Yoga class descends into a fight at Fulham and Huddersfield will name Wagner’s replacement after City clash
By The Week Staff Published
-
Premier League: Huddersfield stay up and dent Chelsea’s top-four hopes
Speed Read Tottenham qualify for next season’s Champions League after win against Newcastle
By The Week Staff Published
-
Premier League: Southampton nearly safe, West Brom down
Speed Read What are the relegation permutations after the Saints’ 1-0 win at Swansea?
By The Week Staff Published
-
FA ponders probe over John Terry Chelsea substitution bets
In Depth Blues legend was substituted off after 26 minutes on Sunday, after a series of wagers were placed on the stunt
By The Week Staff Last updated
-
David Ginola to stand against Blatter at Fifa - is he serious?
In Depth French winger announces intention to dethrone Blatter, but support of Paddy Power raises questions
By The Week Staff Published