Protein obsession is oversaturating the health food space
Some experts say that fiber is now the most important macro to focus on


When thinking of a nutritious and balanced diet, protein is often the macronutrient that comes up the most, but some scientists say that the modern emphasis placed on protein may not be necessary — and may even be overkill. Recent studies are now claiming that protein is not the end-all, be-all of nutrition.
This is not to say that including protein in a balanced diet isn't important. But scientific researchers and doctors themselves are now publishing reports that say a massive intake of protein is not the best bet for a healthy diet.
What have scientists found?
Protein is "key to keeping the body functioning properly. But people are likely eating too much of it," said the Harvard School of Public Health. The World Health Organization recommends that the average person eat 0.01 ounces of protein per pound of body weight daily. But the typical diet reveals that "men and women are eating, on average, 2.9 ounces of protein per day. For most people, this is at least 20% beyond recommendations," said the BBC's Science Focus.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Experts say there's no data to suggest our bodies can use more than 0.008 ounces of protein per pound of body weight at a single meal, which "for most of us, would equate to a large chicken breast," said The Washington Post. Once people start consuming additional protein, the excess is "mostly stored as fat or transformed into urea, which is excreted through the kidneys."
What should the alternative be?
The best solution is likely to just cut back on the protein focus, experts say. Even for people on a "vegetarian or vegan diet, you probably don't need to worry about whether you’re getting enough protein while trying to reduce meat consumption or become vegetarian," Nancy Geib, a registered dietitian at the Cleveland Clinic's Center for Diabetes and Nutrition, said to Vox. Athletes don't necessarily have to consume vast protein quantities either; in "2016, Kendrick Farris — who is vegan — was the only American to compete in men's weightlifting at the Rio Olympics," said Vox.
Plant-based proteins don't contain all the amino acids we need, but "consuming a combination of different plant-based protein sources, such as beans and grain, will provide a balanced protein profile," Enette Larson-Meyer, the director of the Nutrition and Exercise Metabolism Laboratory at Virginia Tech, told the Post. People who have plant-based but not fully vegetarian diets can "add an egg or some cheese to improve a mostly vegetarian dish’s 'amino-acid profile.'"
A "normal healthy diet with protein spread between meals should be adequate," said The Telegraph. People can "get additional small amounts throughout the day from vegetables, milk in hot drinks and even from snacks like chocolate and biscuits," Clare Thornton-Wood, a registered dietitian and spokesperson for the British Dietetic Association, said to the outlet. People don't need to go "all out on having everything enriched with or fortified with protein."
In place of protein, fiber is "amazingly helpful in many ways," said former Vox senior health correspondent Julia Belluz. "It slows the absorption of glucose — which evens out our blood sugar levels — and also lowers cholesterol and inflammation." Larger amounts of fiber can lead to a "reduced risk of heart disease, stroke, high cholesterol, hypertension, certain cancers and more," added Vox. And the "most fiber-rich foods happen to be plants: beans, avocados, berries, whole grains, broccoli, potatoes, nuts and dried fruit," which can also provide protein.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Justin Klawans has worked as a staff writer at The Week since 2022. He began his career covering local news before joining Newsweek as a breaking news reporter, where he wrote about politics, national and global affairs, business, crime, sports, film, television and other news. Justin has also freelanced for outlets including Collider and United Press International.
-
RFK Jr.'s focus on autism draws the ire of researchers
In the Spotlight Many of Kennedy's assertions have been condemned by experts and advocates
By Theara Coleman, The Week US
-
Codeword: April 23, 2025
The Week's daily codeword puzzle
By The Week Staff
-
Crossword: April 23, 2025
The Week's daily crossword
By The Week Staff
-
Strep infections are rising in the US
Under the radar The cases have more than doubled in 10 years
By Devika Rao, The Week US
-
Hantavirus: the rare pathogen linked to rodents that attacks the lungs
The Explainer Despite the low risk of contracting it, the virus could be potentially deadly
By Theara Coleman, The Week US
-
The sneaking rise of whooping cough
Under the Radar The measles outbreak isn't the only one to worry about
By Theara Coleman, The Week US
-
The tobacco industry could be the beneficiary of health agency cuts
The explainer Anti-tobacco initiatives may go up in smoke
By Devika Rao, The Week US
-
RFK Jr. visits Texas as 2nd child dies from measles
Speed Read An outbreak of the vaccine-preventable disease continues to grow following a decade of no recorded US measles deaths
By Peter Weber, The Week US
-
DVT: what to know about the blood clot plaguing NBA players
The Explainer Multiple players have been diagnosed with deep vein thrombosis over the past few months
By Theara Coleman, The Week US
-
Shingles vaccine cuts dementia risk, study finds
Speed Read Getting vaccinated appears to significantly reduce the chances of developing Alzheimer's and other forms of dementia
By Peter Weber, The Week US
-
Tuberculosis sees a resurgence and is only going to get worse
Under the radar The spread of the deadly infection is buoyed by global unrest
By Devika Rao, The Week US