Would a rose by any other colour smell as sweet?

Colour can influence us in many ways, from how we behave to the everyday decisions we make

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As anyone who works in design or marketing will tell you, colours matter. Reds can be warm, hostile or attractive. Greens can be calming, oranges confident or cheerful, blues dependable. But how do colours affect our perceptions of a person, a place or a product, and why? In particular, why have so many technology companies branded themselves with the colour blue? What is it about blue that makes the likes of HP to Facebook decide that it’s right for them?

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