Facebook: is this its Big Tobacco moment?

Facebook knows its products are destructive, but it does not appear to be doing everything it can to fix them

Former Facebook employee Frances Haugen testifies in front of Congress
Frances Haugen: damning testimony
(Image credit: Drew Angerer/Getty Images)

“It’s been quite a week,” wrote Mark Zuckerberg. And that was an understatement, said the FT. Last Monday, Facebook suffered one of its worst-ever outages. The next day, a former employee at its “civic integrity unit” delivered explosive testimony to Congress about the ways in which it puts profits before the safety of its users. Frances Haugen had already leaked a trove of internal documents to the press, so much of what she said was familiar, said Aaron Mak on Slate. Even so, senators were clearly shaken by her claim that Facebook’s own research had concluded that its Instagram app was harmful to vulnerable teenagers. This enabled her to drive home her wider point, that Facebook’s financial incentives are at odds with its users’ well-being. The longer people linger on the platform, the more money it can make from advertising, she explained. So its algorithms are designed to promote the content that leads to the most engagement, based on likes, comments and shares. And this, she said, is the content that generates strong reactions – like anger, and fear.

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