Facebook: is it ‘monetising misery’?

Facebook co-founder and CEO Mark Zuckerberg

Mark Zuckerberg: insists social media makes you happier

(Image credit: Chip Somodevilla/Getty Images)

published September 24, 2021

The full extent of Facebook’s “corporate hypocrisy” was laid bare last week, when a huge cache of internal documents was leaked to the press, said The Sunday Times. These documents, handed to The Wall Street Journal, revealed that at the very time Mark Zuckerberg was boasting that Facebook was connecting billions of people to “authoritative” information about Covid jabs, his own people were warning him that the platform was, in fact, a “cesspool” of anti-vaxxer disinformation. They also revealed that the platform allowed celebrities to post content that would normally be banned, and that it had been slow to act on warnings that it was being used by drug cartels and people traffickers. More shockingly still, we learnt that the firm’s own research had concluded that Instagram (which is owned by Facebook) was damaging the mental health of many of its young users. Yet “nothing was done” about this. “We make body-image issues worse for one in three teen girls,” read one slide from an internal presentation. The research found that 13% of British teens reporting suicidal thoughts traced them directly to Instagram.

Is social media bad for your mental health?

This should come as no great surprise, said Laura Freeman in The Times. Instagram monetises misery. It “shows you the rich, the thin, the happy partying few. It makes you feel lesser so that you want to spend more.” Since 2012, the year Facebook bought Instagram, suicides among girls and young women have risen by 94% in England and Wales, said Jemima Lewis in The Daily Telegraph. Yet so far, the tech giants have been “amazingly successful at shrugging off responsibility” for any of this. Only this spring, Zuckerberg was insisting that social media makes you happier. It reminds me of those old cigarette ads: “For Digestion’s Sake – Smoke Camels!” Instagram claims the leaked research is actually proof of its “commitment to understanding complex and difficult issues”. But if it has any such aim, why does it make appalling content about anorexia and self-harm so easily available? This is “corporate wickedness on a grand scale”.

To be fair, the research findings weren’t all negative, said Derek Thompson in The Atlantic. Yes, Instagram drives “obsessive thinking” about body image and status. Yet while many users said they found the site “compulsive but depressing”, most said it could also be “enjoyable and useful”. So it’s a “fun product” which is “unwholesome in large doses” and can be addictive. Like alcohol, in fact. So we need to restrict it like we do alcohol, with warnings against over-use and addiction and, in particular, protections for the young.