Why does Donald Trump keeping showing up at major sporting events?

Trump has appeared at the Super Bowl and the Daytona 500, plus others

President Donald Trump arrives at the U.S. Open on Sept. 7, 2025.
President Donald Trump arrives at the US Open on Sept. 7, 2025
(Image credit: Mandel Ngan / AFP / Getty Images)

President Donald Trump has traveled a lot since retaking office, but unlike the rallies that characterized his first term, Trump has largely used his time away from Washington, D.C., to hang at sporting events. Trump’s second term has seen him attend the most recent iterations of the Super Bowl, Daytona 500, FIFA Club World Cup and the U.S. Open, as well as several UFC fights.

As with almost everywhere he goes, Trump has been met at these events with a mix of boos and cheers (ABC and ESPN were reportedly asked to mute the booing at the U.S. Open but declined to do so). Some feel that his attendance at these events has less to do with sports and more to do with politics.

What did the commentators say?

Trump’s idea behind going to the sporting events is a “strategy as old as human civilization,” Kara Alaimo, a communications professor at Farleigh Dickinson University, said to CNN. In Ancient Rome, leaders would host gladiator tournaments to “keep the people entertained and keep their focus off of what their government was doing.”

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This type of strategy is “helpful for Trump because it’s keeping the spotlight off of two big things,” Alaimo said to CNN. The first is the “problems that Americans are facing,” and the second is “so many Americans disagree with the policies that Trump has proposed or is pursuing.”

This could also be part of a ploy to gain more control over American institutions, experts say. As president, Trump “has asserted his dominance over politics, higher education and corporations,” and sports is “another venue he is trying to influence,” said The Boston Globe. While “most presidents have tried to use sports to unite a divided nation, he uses them to press a political advantage,” Tom Knecht, a political science professor at Westmont College, told the Globe.

Trump is “much more partisan in his approach to politics, and he is also much more willing to try to use the power of the White House to accomplish actual changes in the sporting world,” Knecht told the Globe. This presidential affinity for sports isn’t new, as “notable presidential involvement in American sports dates back to at least 1905."

But unlike prior presidents, Trump himself “loves being part of the professional sports world,” said The Athletic. He “seems intent on being America’s Commander in Chief of Sports, imposing his worldview on an area of society that has heretofore resisted such efforts.”

What next?

Trump will continue to attend sporting events; the president has claimed he will be in attendance for the Ryder Cup golf tournament in New York in September. This is unsurprising given that golf is the game Trump is most associated with. Bryson DeChambeau, a golfer who has previously played with Trump, was also “appointed to the President’s Council on Sports, Fitness and Nutrition,” said CNN, among a slew of other athletes.

Trump is also bringing sports to him: The president has teamed with UFC head Dana White to host a UFC match at the White House in 2026. The event will be a “mixed martial arts throwdown to be watched by thousands of spectators” with “fighter weigh-ins and a press conference” at the Lincoln Memorial, said The Wall Street Journal. Smaller sporting events have been hosted at the White House, but “nothing, though, approaches the scale Trump is attempting.”

Justin Klawans, The Week US

Justin Klawans has worked as a staff writer at The Week since 2022. He began his career covering local news before joining Newsweek as a breaking news reporter, where he wrote about politics, national and global affairs, business, crime, sports, film, television and other news. Justin has also freelanced for outlets including Collider and United Press International.