Trump, billions richer, is selling Bibles
The former president is hawking a $60 "God Bless the USA Bible"


What happened
Former President Donald Trump, about $4.5 billion dollars richer on paper after Trump Media started trading on the Nasdaq stock exchange Tuesday, posted a video on social media hawking a $60 "God Bless the USA Bible." Trump licensed his name to the company selling the Bible, in partnership with country music star Lee Greenwood, and "is getting royalties from purchases," The New York Times said.
Who said what
"Happy Holy Week! Let's Make America Pray Again," Trump said above his promotional video on Truth Social.
The commentary
The Bulwark's Joe Perticone laughed at Trump's "insane levels of sacrilege" during Christianity's holiest week. Christianity Today's Russell Moore compared the video to Trump selling Israelites the idolatrous golden calf "for the low, low price of five easy installments of $19.99." "Instead of selling Bibles," said former Rep. Liz Cheney (R-Wyo.), Trump "should probably buy one. And read it, including" God's commandment against adultery.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
What next?
Trump Media shares ended Tuesday up 16%, valuing the company at nearly $8 billion. Few analysts think it will stay that high. Trump can't sell his shares for six months.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Peter has worked as a news and culture writer and editor at The Week since the site's launch in 2008. He covers politics, world affairs, religion and cultural currents. His journalism career began as a copy editor at a financial newswire and has included editorial positions at The New York Times Magazine, Facts on File, and Oregon State University.
-
On VE Day, is Europe alone once again?
Today's Big Question Donald Trump's rebranding of commemoration as 'Victory Day for World War Two' underlines breakdown of post-war transatlantic alliance
-
Kashmir: India and Pakistan's conflict explained
The Explainer Tensions at boiling point in the disputed region after India launched retaliatory air strikes on its neighbour
-
David Attenborough at 99: a 'radical' voice for climate action
In The Spotlight In his new film 'Ocean', TV's best-known naturalist delivers his strongest message yet
-
Carney and Trump come face-to-face as bilateral tensions mount
IN THE SPOTLIGHT For his first sit-down with an unpredictable frenemy, the Canadian prime minister elected on a wave of anti-Trump sentiment tried for an awkward detente
-
Supreme Court allows transgender troop ban
speed read The US Supreme Court will let the Trump administration begin executing its ban on transgender military service members
-
Another messaging app used by the White House is in hot water
The Explainer TeleMessage was seen being used by former National Security Adviser Mike Waltz
-
How does the Alien Enemies Act work?
Feature President Trump is using a long-dormant law to deport Venezuelans. How does it work?
-
Baby bonus: Can Trump boost the birth rate?
Feature The Trump administration is encouraging Americans to have more babies while also cutting funding for maternal and postpartum care
-
Hollywood confounded by Trump's film tariff idea
speed read President Trump proposed a '100% tariff' on movies 'produced in foreign lands'
-
Trump offers migrants $1,000 to 'self-deport'
speed read The Department of Homeland Security says undocumented immigrants can leave the US in a more 'dignified way'
-
Deportations ensnare migrant families, U.S. citizens
Feature Trump's deportation crackdown is sweeping up more than just immigrants as ICE targets citizens, judges and nursing mothers