Trump, billions richer, is selling Bibles
The former president is hawking a $60 "God Bless the USA Bible"


What happened
Former President Donald Trump, about $4.5 billion dollars richer on paper after Trump Media started trading on the Nasdaq stock exchange Tuesday, posted a video on social media hawking a $60 "God Bless the USA Bible." Trump licensed his name to the company selling the Bible, in partnership with country music star Lee Greenwood, and "is getting royalties from purchases," The New York Times said.
Who said what
"Happy Holy Week! Let's Make America Pray Again," Trump said above his promotional video on Truth Social.
The commentary
The Bulwark's Joe Perticone laughed at Trump's "insane levels of sacrilege" during Christianity's holiest week. Christianity Today's Russell Moore compared the video to Trump selling Israelites the idolatrous golden calf "for the low, low price of five easy installments of $19.99." "Instead of selling Bibles," said former Rep. Liz Cheney (R-Wyo.), Trump "should probably buy one. And read it, including" God's commandment against adultery.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
What next?
Trump Media shares ended Tuesday up 16%, valuing the company at nearly $8 billion. Few analysts think it will stay that high. Trump can't sell his shares for six months.
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Peter has worked as a news and culture writer and editor at The Week since the site's launch in 2008. He covers politics, world affairs, religion and cultural currents. His journalism career began as a copy editor at a financial newswire and has included editorial positions at The New York Times Magazine, Facts on File, and Oregon State University.
-
Could Thailand and Cambodia really go to war?
Today's Big Question Thai leader has warned that recent hostilities over border dispute could lead to all-out conflict
-
Quiz of The Week: 19 – 25 July
Have you been paying attention to The Week's news?
-
The week's best photos
In Pictures The Tour de France on horseback, a watery wedding, and more
-
Columbia pays $200M to settle with White House
Speed Read The Trump administration accused the school of failing to protect its Jewish students amid pro-Palestinian protests
-
Florida judge and DOJ make Epstein trouble for Trump
Speed Read The Trump administration's request to release grand jury transcripts from the Epstein investigation was denied
-
Trump attacks Obama as Epstein furor mounts
Speed Read The Trump administration accused the Obama administration of 'treasonous' behavior during the 2016 election
-
Deportations: The growing backlash
Feature New poll numbers show declining support for Trump's deportation crackdown
-
Is Stephen Colbert's 'Late Show' cancellation an omen of something worse?
TODAY'S BIG QUESTION CBS said its decision to end the talk show was strictly business. But the timing and nature of the announcement has some observers wondering if there's more at play behind the scenes.
-
Trump administration releases MLK files
Speed Read Newly released documents on the 1968 assassination of the Rev. Dr. Martin Luther King Jr. did not hold any new revelations, King historians said
-
Citizenship: Trump order blocked again
Feature After the Supreme Court restricted nationwide injunctions, a federal judge turned to a class action suit to block Trump's order to end birthright citizenship
-
Epstein: Why MAGA won't move on
Feature Trump's supporters are turning on him after he denied the existence of Epstein's client list