Trump, billions richer, is selling Bibles

"Let's Make America Pray Again"

(Image credit: Shawn Thew / EPA / Bloomberg via Getty Images)

published 27 March 2024

What happened

Former President Donald Trump, about $4.5 billion dollars richer on paper after Trump Media started trading on the Nasdaq stock exchange Tuesday, posted a video on social media hawking a $60 "God Bless the USA Bible." Trump licensed his name to the company selling the Bible, in partnership with country music star Lee Greenwood, and "is getting royalties from purchases," The New York Times said.

The Bulwark's Joe Perticone laughed at Trump's "insane levels of sacrilege" during Christianity's holiest week. Christianity Today's Russell Moore compared the video to Trump selling Israelites the idolatrous golden calf "for the low, low price of five easy installments of $19.99." "Instead of selling Bibles," said former Rep. Liz Cheney (R-Wyo.), Trump "should probably buy one. And read it, including" God's commandment against adultery.

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE

https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Explore More

Peter has worked as a news and culture writer and editor at The Week since the site's launch in 2008. He covers politics, world affairs, religion and cultural currents. His journalism career began as a copy editor at a financial newswire and has included editorial positions at The New York Times Magazine, Facts on File, and Oregon State University.