Juul Labs reaches $438.5 million settlement in youth marketing probe

Juul vape
(Image credit: Patrick T. Fallon/AFP via Getty Images)

Juul Labs has reached a tentative agreement to pay $438.5 million to a number of states investigating the company's sales and marketing practices, including its efforts to appeal to children and its contribution to the teenage vaping crisis, multiple outlets reported Tuesday.

The probe, led by more than 30 states and territories, "found that the company appealed to young people by hiring young models, using social media to court teenagers, and giving out free samples," writes The New York Times.

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