Apple launches red iPhone 8 and 8 Plus to help fight Aids
Proceeds from special-edition Product(Red) devices will go to charity
Apple’s limited-edition Product(Red) iPhone 8 and 8 Plus hits shop shelves today.
Created in partnership with Aids charity (Red), the special-edition iPhones feature a glass panel back and matching aluminium band in “an almost nuclear candy apple red”, and a black front, reports Endagadget.
The glossy red finish - which will not be available on the flagship iPhone X - is an improvement on last year’s Product(Red) devices, which were matte red owing to the iPhone 7’s aluminium casing, the site says.
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
The red glass casing is also better at hiding fingerprints and smudges than the standard grey iPhones, according to The Verge.
At the front, the Product(Red) handsets sport the same glass displays as the standard iPhone 8 and 8 Plus, with curved edges and the Touch ID fingersprint sensor at the bottom of the screen.
Although the iPhone X doesn’t get the same glossy makeover as the 8 and 8 Plus, Apple is offering a range of Product(Red) leather and silicon cases for all three models.
There are also a host of other Product(Red) accessories, including straps for the Apple Watch.
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
The Product(Red) iPhone 8 and 8 Plus is available on the Apple website from £699 and £799 respectively, while the special-edition Leather Folio cover for the iPhone X is £99.
A portion of the profits will go to the (Red) charity. Since partnering up with the charity in 2006, Apple has already donated more than $160m (£110m) to the cause.
-
Is Europe finally taking the war to Russia?Today's Big Question As Moscow’s drone buzzes and cyberattacks increase, European leaders are taking a more openly aggressive stance
-
How coupling up became cringeTalking Point For some younger women, going out with a man – or worse, marrying one – is distinctly uncool
-
The rapid-fire brilliance of Tom StoppardIn the Spotlight The 88-year-old was a playwright of dazzling wit and complex ideas
-
Is Apple’s Tim Cook about to retire?Today's Big Question A departure could come early next year
-
iPhone Air: Thinness comes at a high priceFeature Apple’s new iPhone is its thinnest yet but is it worth the higher price and weaker battery life?
-
Is Apple breaking up with Google?Today's Big Question Google is the default search engine in the Safari browser. The emergence of artificial intelligence could change that.
-
Why won't Apple make iPhones in America?Today's Big Question Trump offers a reprieve on tariffs, for now
-
Not there yet: The frustrations of the pocket AIFeature Apple rushes to roll out its ‘Apple Intelligence’ features but fails to deliver on promises
-
Space-age living: The race for robot servantsFeature Meta and Apple compete to bring humanoid robots to market
-
Apple pledges $500B in US spending over 4 yearsSpeed Read This is a win for Trump, who has pushed to move manufacturing back to the US
-
TikTok alternatives surge in popularity as app ban loomsThe Explainer TikTok might be prohibited from app stores in the United States