Apple launches red iPhone 8 and 8 Plus to help fight Aids
Proceeds from special-edition Product(Red) devices will go to charity
Apple’s limited-edition Product(Red) iPhone 8 and 8 Plus hits shop shelves today.
Created in partnership with Aids charity (Red), the special-edition iPhones feature a glass panel back and matching aluminium band in “an almost nuclear candy apple red”, and a black front, reports Endagadget.
The glossy red finish - which will not be available on the flagship iPhone X - is an improvement on last year’s Product(Red) devices, which were matte red owing to the iPhone 7’s aluminium casing, the site says.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
The red glass casing is also better at hiding fingerprints and smudges than the standard grey iPhones, according to The Verge.
At the front, the Product(Red) handsets sport the same glass displays as the standard iPhone 8 and 8 Plus, with curved edges and the Touch ID fingersprint sensor at the bottom of the screen.
Although the iPhone X doesn’t get the same glossy makeover as the 8 and 8 Plus, Apple is offering a range of Product(Red) leather and silicon cases for all three models.
There are also a host of other Product(Red) accessories, including straps for the Apple Watch.
The Product(Red) iPhone 8 and 8 Plus is available on the Apple website from £699 and £799 respectively, while the special-edition Leather Folio cover for the iPhone X is £99.
A portion of the profits will go to the (Red) charity. Since partnering up with the charity in 2006, Apple has already donated more than $160m (£110m) to the cause.
Create an account with the same email registered to your subscription to unlock access.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
How will the introduction of AI change Apple's iPhone?
Today's Big Question 'Apple Intelligence' is set to be introduced on the iPhone 16 as part of iOS 18
By Justin Klawans, The Week US Published
-
FDA OKs Apple AirPods as OTC hearing aids
Speed read The approved software will turn Apple's AirPods Pro 2 headphones into over-the-counter hearing aids
By Peter Weber, The Week US Published
-
Will the Google antitrust ruling shake up the internet?
Today's Big Question And what does that mean for users?
By Joel Mathis, The Week US Published
-
Apple unveils AI integration, ChatGPT partnership
Speed Read AI capabilities will be added to a bulked-up Siri and other apps, in partnership with OpenAI's ChatGPT
By Peter Weber, The Week US Published
-
Apple Intelligence: iPhone maker set to overhaul the AI experience
In the Spotlight A 'top-to-bottom makeover of the iPhone' sees the tech giant try to win the consumer AI game
By Harriet Marsden, The Week UK Published
-
Justice Department bites Apple with iPhone suit
Speed Read The lawsuit alleges that the tech company monopolized the smartphone industry
By Rafi Schwartz, The Week US Published
-
Apple kills its secret electric car project
Speed Read Many of the people from Project Titan are being reassigned to work on generative AI
By Peter Weber, The Week US Published
-
The pros and cons of virtual reality
Pros and cons The digital world is expanding, for better and for worse
By Devika Rao, The Week US Published