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Facebook rolls out Slingshot, its second Snapchat killer

Facebook's second attempt at stomping out Snapchat was released today. Called Slingshot, the new app basically does what Snapchat does: It allows users to send disappearing photos and videos to their friends.

However, Facebook says Slingshot differs from Snapchat in one crucial way: Slingshot users can't view photos or videos until they send back one of their own. (The Verge has a video of Slingshot in action.)

The "forced reciprocity" might be a turn-off for some users, but Slingshot designer Joey Flynn told The New York Times that he wants everyone to who uses the app to be an active participant. "It's a way of saying: "You're my friends. I want to know what you're doing,'" he said.

Slingshot will be available to Apple and Android users sometime today.