Expedia, Inc. announced Friday that it is purchasing its rival Travelocity for $280 million in cash. Travelocity is currently owned by the Sabre Corporation, a travel technology company.
Travelocity and Expedia have worked together since signing a marketing agreement in 2013. The agreement allowed Travelocity to use Expedia's supply and customer service program. In return, Expedia powered Travelocity's technology platforms.
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