Sandvine, a Canadian bandwidth management company, found that during primetime hours, Netflix streaming accounts for 36.5 percent of downstream internet bandwidth.
Meanwhile, all of Netflix's competitors combined still don't match that figure. During the same time period, YouTube accounted for 15.6 percent of downstream internet traffic, and just two percent was used for Amazon Instant Video and 1.9 percent for Hulu.
Sandvine measured bandwidth usage during primetime hours in North America in March. Netflix increased its primetime bandwidth usage since Sandvine's fall report, when Netflix video accounted for 34.5 percent of primetime bandwidth.
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