How Vanity Fair pulled off its surprise Caitlyn Jenner exclusive

caitlyn jenner
(Image credit: Illustrated Frazer Harrison/Getty Images)

If you're someone who takes pride in keeping up with the Kardashians, yesterday's surprise reveal of Caitlyn Jenner — the post-transition identity of the Olympian formerly known as Bruce Jenner — likely came as a shock. The extended Kardashian clan can hardly do anything without being trailed by paparazzi, (even Jenner's decision to become a woman was heavily rumored before it was officially announced in a tell-all interview with Diane Sawyer in April) but through some serious ingenuity and tight security, Vanity Fair was somehow able to keep Jenner's post-transition identity and the accompanying photo shoot completely secret.

How did the magazine do it? Mashable has more:

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Samantha Rollins

Samantha Rollins is TheWeek.com's news editor. She has previously worked for The New York Times and TIME and is a graduate of Northwestern University's Medill School of Journalism.