USA Today tests out Facebook's new emoji on its front page — with questionable results

Earlier this week, Facebook announced it's testing "Reactions," a set of six emoji-based buttons that will allow users the long overdue ability to respond to content in a more emotionally sensitive way. On Friday, USA Today, clearly feeling the buzz around the impending debut, decided to give the emoji a test run on its own front page:

That's right, in case you were unsure how to feel about the day's news, Friday's edition of the paper uses the emoji to provide handy emotional cues, like a sad face next to a story about a stabbing, an angry face next to an article about Russia's misdirected missiles, and a big wow face next to an item about Kevin McCarthy's decision to drop out of the race for House speaker.

AdWeek reached out to USA Today Editor-in-Chief David Callaway for a little more information behind the editorial decision:

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Head over to AdWeek to read the rest of the interview.