RNC tries to win over diverse voters with new ad series

In the GOP's latest effort to appeal to voters from all walks of life, the Republican National Committee is unveiling an ad series showcasing the diversity that already exists within the party.

The campaign, titled "Where You Lead, Others Will Follow" follows the journeys of a 9/11 firefighter in New York, a former prostitute, a first-generation Hispanic college student, a son of Haitian immigrants, and a mother of an autistic child as they each join the RNC's Republican Leadership Initiative Program, which recruits and trains GOP field organizers.

In one of the many success stories showcased, former prostitute Vallerie, after not being allowed to attend her mother's funeral while she was in jail, realizes that she could turn her life around. "I had this epiphany and realized I didn't need to live like this," she says, adding that she has "already started organizing within [her] neighborhood."

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The ads, which the RNC says were an initial $300,000 buy, are set to air both before and during the Republican presidential debate next week. Watch the full ad below. Becca Stanek