RNC tries to win over diverse voters with new ad series

In the GOP's latest effort to appeal to voters from all walks of life, the Republican National Committee is unveiling an ad series showcasing the diversity that already exists within the party.
The campaign, titled "Where You Lead, Others Will Follow" follows the journeys of a 9/11 firefighter in New York, a former prostitute, a first-generation Hispanic college student, a son of Haitian immigrants, and a mother of an autistic child as they each join the RNC's Republican Leadership Initiative Program, which recruits and trains GOP field organizers.
In one of the many success stories showcased, former prostitute Vallerie, after not being allowed to attend her mother's funeral while she was in jail, realizes that she could turn her life around. "I had this epiphany and realized I didn't need to live like this," she says, adding that she has "already started organizing within [her] neighborhood."
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
The ads, which the RNC says were an initial $300,000 buy, are set to air both before and during the Republican presidential debate next week. Watch the full ad below. Becca Stanek
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
10 concert tours to see this upcoming fall
The Week Recommends Get ready for pumpkin spice season with concerts from big-name artists
-
How to put student loan payments on pause
The Explainer If you are starting to worry about missing payments, deferment and forbearance can help
-
Is Kash Patel’s fate sealed after Kirk shooting missteps?
TODAY'S BIG QUESTION The FBI’s bungled response in the immediate aftermath of the Charlie Kirk shooting has director Kash Patel in the hot seat
-
House posts lewd Epstein note attributed to Trump
Speed Read The estate of Jeffrey Epstein turned over the infamous 2003 birthday note from President Donald Trump
-
Supreme Court allows 'roving' race-tied ICE raids
Speed Read The court paused a federal judge's order barring agents from detaining suspected undocumented immigrants in LA based on race
-
South Korea to fetch workers detained in Georgia raid
Speed Read More than 300 South Korean workers detained in an immigration raid at a Hyundai plant will be released
-
DC sues Trump to end Guard 'occupation'
Speed Read D.C. Attorney General Brian Schwalb argues that the unsolicited military presence violates the law
-
RFK Jr. faces bipartisan heat in Senate hearing
Speed Read The health secretary defended his leadership amid CDC turmoil and deflected questions about the restricted availability of vaccines
-
White House defends boat strike as legal doubts mount
Speed Read Experts say there was no legal justification for killing 11 alleged drug-traffickers
-
Epstein accusers urge full file release, hint at own list
speed read A rally was organized by Reps. Ro Khanna and Thomas Massie, who are hoping to force a vote on their Epstein Files Transparency Act
-
Court hands Harvard a win in Trump funding battle
Speed Read The Trump administration was ordered to restore Harvard's $2 billion in research grants