RNC tries to win over diverse voters with new ad series

In the GOP's latest effort to appeal to voters from all walks of life, the Republican National Committee is unveiling an ad series showcasing the diversity that already exists within the party.
The campaign, titled "Where You Lead, Others Will Follow" follows the journeys of a 9/11 firefighter in New York, a former prostitute, a first-generation Hispanic college student, a son of Haitian immigrants, and a mother of an autistic child as they each join the RNC's Republican Leadership Initiative Program, which recruits and trains GOP field organizers.
In one of the many success stories showcased, former prostitute Vallerie, after not being allowed to attend her mother's funeral while she was in jail, realizes that she could turn her life around. "I had this epiphany and realized I didn't need to live like this," she says, adding that she has "already started organizing within [her] neighborhood."
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
The ads, which the RNC says were an initial $300,000 buy, are set to air both before and during the Republican presidential debate next week. Watch the full ad below. Becca Stanek
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
Critics’ choice: Restaurants worthy of their buzz
feature A fun bistro, a reservation worth the wait, and a modern twist on Mexican dishes
By The Week US Published
-
Film reviews: Snow White, Death of a Unicorn, and The Alto Knights
Feature A makeover for Disney’s first animated feature, greedy humans earn nature’s wrath, and a feud between crime bosses rattles the mob
By The Week US Published
-
Bombs or talks: What’s next in the US-Iran showdown?
Talking Points US gives Tehran a two-month deadline to deal
By Joel Mathis, The Week US Published
-
Sen. Booker's 25-hour speech beats Thurmond
Speed Read He spoke for the longest time in recorded Senate history, protesting the Trump administration's policies
By Peter Weber, The Week US Published
-
Bondi seeks death penalty for Luigi Mangione
Speed Read Mangione was charged with fatally shooting UnitedHealthcare CEO Brian Thompson last year
By Rafi Schwartz, The Week US Published
-
Democrats win costly Wisconsin court seat
Speed Read Democrats prevailed in an election for the Wisconsin Supreme Court despite Elon Musk's robust financial support of the Republican candidate
By Peter Weber, The Week US Published
-
WHCA rejects White House press seating grab
Speed Read The White House Correspondents' Association objected to the Trump administration's bid to control where journalists sit during press briefings
By Rafi Schwartz, The Week US Published
-
Trump sends more migrants to El Salvador jail
Speed Read Another 17 Venezuelan alleged gang members have been deported to a notorious prison
By Peter Weber, The Week US Published
-
Trump 'not joking' about unconstitutional 3rd term
Speed Read The president seems to be serious about seeking a third term in 2028
By Peter Weber, The Week US Published
-
The JFK files: the truth at last?
In The Spotlight More than 64,000 previously classified documents relating the 1963 assassination of John F. Kennedy have been released by the Trump administration
By The Week Staff Published
-
Supreme Court upholds 'ghost gun' restrictions
Speed Read Ghost guns can be regulated like other firearms
By Rafi Schwartz, The Week US Published